From the category archives:

Social Media

5 Keys to Making Content Marketing Matter

Guest post by Patsi Krakoff, Psy. D.
Content Marketing Specialist

You’ve heard the buzz about content marketing. Maybe you’re not quite clear what that means for you and your business.
If you’re a small business owner, especially someone who provides services, you’re probably already writing content in order to market your professional services and products. Content marketing is [...]

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The Key to Innovation is Community Conversation

“Social media has reached a tipping point as a way of connecting with others, but it has also transformed the way businesses are run, and even the top-down ethos from which many organizations operate. Marketers no longer “own” brand messages, but are rather building their brand equity through relationship building; they are becoming experts in [...]

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Is Your Blog Working For You?

I’m delighted to have this post contributed by Leading Coach Patsi Krakoff, Psy.D. (aka The Blog Squad) in Ajijic, Mexico, to help us all make the most of that critical web 2.0 marketing strategy: blogging. Find out more about Patsi at www.WritingOnTheWeb.com and if you don’t already have a blog, but want to, she’s [...]

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Take Advantage of Twitter: How to leverage the latest social media craze to benefit your business

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PR Newswire posted this great article about leveraging Twitter for your business, which is shared here with a link to continue reading it at their site.

Rachel Meranus, Vice President-Public Relations, PR Newswire

Twitter has rapidly become the hot tool for marketing and communications, but many individuals and organizations are jumping into Twitter without a [...]

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Tools, Tips & Strategies for Using Twitter

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I had the opportunity to explore using Ustream TV for The Coach Exchange (tce.com) a couple of weeks ago, and this is a recording of what was at the time a live broadcast. Cool technology, really…you can broadcast a live “tv” show from your office. Anyway, this show was called Twitter for Solopreneurs, [...]

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Twitter Rocks!

Twitter with Suzi

If you are not using Twitter to expand your business, you are leaving money on the table!  The power of Twitter is not self-evident, nor is it an intuitive vehicle.  For example, when you first go there, it looks like a superficial and stupid waste of time. For instance, who cares what I ate for [...]

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